Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Temptation Towns: Where do Apple’s Most Loyal Customers Li...

Posted on Mar 07 2012 by
Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one...

Read more ››

A mobile nation: Over 9-in-10 adults, 3-in-4 teens and 1-in-...

Posted on Feb 07 2012 by
Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to Experian Simmons, cell phone ownership among adults in this country currently stands...

Read more ››

RightTube LeftTube: The Political Leanings of TV Viewers...

Posted on Dec 07 2011 by
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum. Read more...

Read more ››

Mobile market overview...

Posted on Aug 22 2011 by
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying...

Read more ››

Back-to-school marks start of holiday shopping season...

Posted on Aug 05 2011 by
Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays were over. The trend for back-to-school shopping finds it's not just...

Read more ››

About Face(book)?...

Posted on Jun 14 2011 by
According to a recent report by Inside Facebook, the number of Facebook accounts in the United States dropped by almost 6 million during the month of May. Weekly tracking data from Experian Simmons suggests the “unexpected”...

Read more ››

Understanding Consumers by Discretionary Spend...

Posted on May 31 2011 by
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.Read more...

Read more ››

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and...

Posted on May 27 2011 by
Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.Read more...

Read more ››

Memorial Day Travelers Prepare to Fuel Up for Fun...

Posted on May 20 2011 by
With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.Read more...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets