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John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

About Face(book)?

Posted on Jun 14 2011 by
According to a recent report by Inside Facebook, the number of Facebook accounts in the United States dropped by almost 6 million during the month of May. Weekly tracking data from Experian Simmons suggests the “unexpected” drop in Facebook accounts...


Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.


Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA

Posted on May 27 2011 by
Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.


Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by
With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.


Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by
Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be...


Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number...


High Income Americans Lead The Charge In Economic Optimism

Posted on Mar 30 2011 by
According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That's up from 30.7% who felt this way as...


Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by
Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?


Catching Office Online NCAA Tournament Streamers in the Act

Posted on Mar 17 2011 by
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?


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