About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Credit Card Holders Optimistic About Financial Future

Posted on Jul 13 2010 by

In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in full each month. This time around, we are taking a look at the percent of credit card holders who pay off their credit card balance in full according to their level […]

Online Browsers Increasingly Shop at Wal-Mart

Posted on Jul 06 2010 by

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting Amazon.com in a typical month increased to 23% in 2010, up from 19% in 2008. […]

Mobile Providers Grapple for Market Share

Posted on Jun 29 2010 by

On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011, or whose parent company will be sold or go into Chapter 11. One of the brands […]

Americans Are Increasingly Paying Off Credit Card Debt

Posted on Jun 22 2010 by

According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research from Experian Simmons DataStream underscores this […]

2010 Social Networking Report

Posted on Jun 15 2010 by

Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on social networking in this issue of Consumer Insights, featuring the freshest insights available from the latest Simmons New Media Study. The […]

Privacy Protection Gains Importance Among Facebook Users

Posted on Jun 03 2010 by

The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity of Facebook grew during 2009 among both younger and older adults, there was a general waning in visitors’ advocacy of online privacy. In fact, the share of Facebook visitors sensitive to […]

Media Echo Chamber Impacts Economic Sentiment

Posted on May 26 2010 by

Prior to the 2008 election, Fox News, CNN and MSNBC viewers seemed to be almost equally dismayed with regard to the future of the U.S. economy. On average, only 16% of Fox News viewers, 14% of CNN viewers and 13% of MSNBC viewers thought that the U.S. economy was going to be better off in […]

2010 LGBT Consumer Report

Posted on May 19 2010 by

Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that same-sex couples are finding an expanding number of options in the U.S. and abroad should they decide to legally wed. The 2010 LGBT Consumer Report explores the household arrangements and behaviors […]

Time to Start That To-Do List?

Posted on May 18 2010 by

The number of U.S. consumers shopping at home improvement stores has decreased by six percentage points over the past two years. In January 2008, 62% of American adults had shopped at a home improvement store at least once in the previous four weeks. In January of this year, that number had fallen to a two […]

Facebook Users Are Increasingly Mobile

Posted on May 11 2010 by

Facebook’s upcoming location-based status update feature will likely be extremely relevant to its users. An increasing percentage of American adults are Facebook users who also access the Internet via their cell phones—a prime target audience for Facebook’s new mobile feature. As of March, 22 2010, 29% of the adult population were facebook.com visitors who also […]