Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Lifestyles of the LGBT community: Focus on Auto, Food

Posted on Jun 20 2013 by

LGBT 101: What marketers need to know about gay

Posted on Jun 17 2013 by
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.


Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?


Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.


Cross-platform media planning, time spent using various platforms

Posted on Feb 06 2013 by
Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.


Young adults: Texting is just as meaningful as a

Posted on Dec 03 2012 by

Are you better off? More Americans saying, “Yes”

Posted on Sep 04 2012 by
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.


Top TV shows for reaching key voters

Posted on Aug 28 2012 by
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

    Latest Tweets

    Follow us