About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.

High Income Americans Lead The Charge In Economic Optimism Rise

Posted on Mar 30 2011 by

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That’s up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost 16%.

Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?

Catching Office Online NCAA Tournament Streamers in the Act

Posted on Mar 17 2011 by

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men’s tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?

Gauging the Interest Level of NCAA Tournament Host Cities

Posted on Mar 14 2011 by

Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.

Daytona 500 Roars Into Households Across America

Posted on Feb 18 2011 by

All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?” Experian Simmons examined a number of factors that determine fan-dom, including one’s self-reported interest in NASCAR, watching NASCAR races on television, visiting NASCAR.com and even buying NASCAR licensed apparel.

Loyalty Email Campaigns Outperform, Retain Customers

Posted on Feb 10 2011 by

Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.

Americans Spend 2 Hours, 12 Minutes Per Month on Twitter.com

Posted on Jan 25 2011 by

Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on Twitter.com in November 2010.

One-Third of Verizon Customers Prime Targets for iPhone

Posted on Jan 11 2011 by

Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of countless Verizon customers. The carrier announced on Tuesday that it would be adding the smartphone of smartphones to its roster. The announcement ends four years of AT&T exclusivity with the iPhone and gives Apple access to Verizon’s estimated 93 million customers. Data from Experian Simmons supports Apple’s decision to partner with Verizon.

The Top Drinking Cities in the U.S.

Posted on Dec 29 2010 by

As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly increases around holidays and other times of celebration, many Americans imbibe year-round. So where across this great land of ours are you most likely to find adults willing and able to […]