Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

African Americans look to advertising more than friends to stay

Posted on Mar 19 2014 by
Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

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Scruff is in as men shave less

Posted on Mar 11 2014 by
Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the...

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The $19 billion question: Who uses WhatsApp and why are

Posted on Feb 21 2014 by
Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found...

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Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by
Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

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Know your customer head to toe

Posted on Oct 22 2013 by
Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover of their current issue, I wondered how many Elle magazine readers would personally identify with the...

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Lifestyles of the LGBT community: Focus on Auto, Food and

Posted on Jun 20 2013 by

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.

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Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?

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