About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Posted on May 27 2011 by

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.

Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.

High Income Americans Lead The Charge In Economic Optimism Rise

Posted on Mar 30 2011 by

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That’s up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost 16%.

Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?

Catching Office Online NCAA Tournament Streamers in the Act

Posted on Mar 17 2011 by

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men’s tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?

Gauging the Interest Level of NCAA Tournament Host Cities

Posted on Mar 14 2011 by

Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.

Daytona 500 Roars Into Households Across America

Posted on Feb 18 2011 by

All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?” Experian Simmons examined a number of factors that determine fan-dom, including one’s self-reported interest in NASCAR, watching NASCAR races on television, visiting NASCAR.com and even buying NASCAR licensed apparel.