Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Ready. Set. Shop! 2014 hot holiday products

Posted on Dec 04 2014 by
While there was definitely some movement among the hot holiday products in our top 20 list, the top three remained completely unchanged.


There’s no place like a smart home this holiday

Posted on Nov 25 2014 by

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by
Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for...


The Omni-channel Consumer Bill of Rights

Posted on May 30 2014 by
In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of...


Hispanics are mobile-dominant. Are your campaigns?

Posted on May 19 2014 by
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.


Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.


Mobile takes on television for device supremacy

Posted on Apr 04 2014 by
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.


Meet today’s new smartphone consumers

Posted on Apr 03 2014 by
There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.


All roads lead to social

Posted on Mar 28 2014 by
Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.


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