Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.


Mobile takes on television for device supremacy

Posted on Apr 04 2014 by
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.


Meet today’s new smartphone consumers

Posted on Apr 03 2014 by
There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.


All roads lead to social

Posted on Mar 28 2014 by
Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.


African Americans look to advertising more than friends to

Posted on Mar 19 2014 by
Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.


Scruff is in as men shave less

Posted on Mar 11 2014 by
Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the...


The $19 billion question: Who uses WhatsApp and why

Posted on Feb 21 2014 by
Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found...


Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by
Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.


Know your customer head to toe

Posted on Oct 22 2013 by
Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover of their current issue, I wondered how many Elle magazine readers would personally identify with the...


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