About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Lifestyles of the LGBT community: Focus on Auto, Food and Mobile

Posted on Jun 20 2013 by

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services to examine key groups of LGBT […]

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.

Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social […]

Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?

Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.

Cross-platform media planning, time spent using various platforms

Posted on Feb 06 2013 by

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.

Young adults: Texting is just as meaningful as a phone call

Posted on Dec 03 2012 by

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why […]

Are you better off? More Americans saying, “Yes”

Posted on Sep 04 2012 by

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.

Top TV shows for reaching key voters

Posted on Aug 28 2012 by

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Posted on Jul 20 2012 by

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.