About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

Posted on May 01 2012 by

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting.

Are 74% of voters up for grabs this election year?

Posted on Apr 19 2012 by

In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on […]

Springtime in America? The greening of environmental attitudes

Posted on Apr 17 2012 by

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve […]

Tax Towns: You might do your taxes online if you live here

Posted on Apr 11 2012 by

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.

Talking Taxes: Exploring trends in tax preparation and deductions

Posted on Apr 10 2012 by

Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online and offline versions, such as Turbo Tax or H&R Block At Home) have risen to replace their graphite-powered ancestors. In 2005, 21.5% of tax filers said they used software to prepare their taxes. Specifically, 6.8% used offline software and another 14.7% used online software.

Auto-Motives: What “drives” American attitudes towards cars?

Posted on Mar 26 2012 by

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving.

All the Single Ladies: Unmarried women comprise an increasing share of the population

Posted on Mar 23 2012 by

Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult women were not married, up from 45% in 2005.

Who Streams March Madness Online? A Pocket Guide

Posted on Mar 19 2012 by

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do?

March Madness – These Cities Lead in Online Streaming

Posted on Mar 16 2012 by

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others.

Temptation Towns: Where do Apple’s Most Loyal Customers Live?

Posted on Mar 07 2012 by

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or iPod.