About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

New Year’s Resolutions

Posted on Dec 21 2009 by

New Year’s is a time for inner-reflection and self evaluation. And many of us, not happy with what we see, resolve to make important changes in our behaviors, attitudes and lifestyles in the coming year. Losing weight and stopping smoking are certainly some of the most common New Year resolutions, but over 6 million Americans […]

Domestic Travel Trends

Posted on Dec 19 2009 by

Traffic at America’s airports always peaks during the holiday months. But given our nation’s less-than-ideal financial situation Experian Simmons wondered how traffic on America’s roads, skies and rails this year compares to the past. A review from the Experian Simmons Summer 2009 and Summer 2008 full-year National Consumer Studies shows that domestic vacation travel is […]

The Green Attitudes & Behaviors of American Consumers

Posted on Dec 14 2009 by

Review of Green Attitudes & Behaviors of American Consumers Green is one of the colors Americans associate with the holidays, but exactly how “green” are American consumers? Roughly 5 million American men and women today are members of an environmentalist organization. While that translates to only 2.3% of the adult population, many more Americans are […]

Demographic and Preferences of Coffee Drinkers in America

Posted on Dec 01 2009 by

Coffee in America Coffee plays such an integral part of every day life in America that it may be safe to say that coffee helps the United States go round. In fact, fully 60% of all U.S. households use either whole or ground coffee beans at home. Experian Simmons extensively reviewed the American coffee drinker […]

Thanksgiving Turkey Dinner Preparations

Posted on Nov 12 2009 by

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle segmentation solution will be available with […]

Candy Consumption of Kids and Households with Kids

Posted on Oct 31 2009 by

Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on by identifying the brands kids like […]

How Teenage Girls Spend Their Money

Posted on Oct 15 2009 by

How Teenage Girls Spend Their Money It’s football season and that means that millions of American teens, especially girls, will be daydreaming—and fretting—about putting together the perfect homecoming look. Experian Simmons examines the purchase behaviors of high school age girls and finds that 15 and 16 year-olds are the most likely to spend their allowance […]

Shopping Preferences and Purchase Behaviors of NHL Fans

Posted on Oct 05 2009 by

Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report. Below are the definitions of each consumer type: NHL fans are 18+ adults who are either “very”, “somewhat”, or “a little bit” interested in NHL Non-NHL fans are 18+ adults who […]