Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

BP Customer Base Falls In Wake of Spill...

Posted on Aug 11 2010 by
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed...

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Back-to-School Gives Moms Opportunity to Indulge...

Posted on Aug 03 2010 by
Retailers are in the thick of the back-to-school season and trying to make the best of a stubbornly sluggish economy. As such, Experian Simmons is devoting this post to analyzing the seasonal trends in American moms’ tendency...

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Top Earners Doubt Their Financial Security...

Posted on Jul 27 2010 by
News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing to an increasingly pessimistic sentiment. In fact, the...

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2010 Economic Outlook Report...

Posted on Jul 15 2010 by
Recovery from the Great Recession has continued to prove a challenge to marketers and understanding the various ways that consumers have been personally affected by the economic downturn is key to making the best of tough times....

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Credit Card Holders Optimistic About Financial Future...

Posted on Jul 13 2010 by
In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in full each month. This time around, we are taking a look at the percent of...

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Online Browsers Increasingly Shop at Wal-Mart...

Posted on Jul 06 2010 by
According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S....

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Mobile Providers Grapple for Market Share...

Posted on Jun 29 2010 by
On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011,...

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Americans Are Increasingly Paying Off Credit Card Debt...

Posted on Jun 22 2010 by
According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of...

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2010 Social Networking Report...

Posted on Jun 15 2010 by
Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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