About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Foreign Car Enthusiasm Declines

Posted on Mar 16 2010 by

Toyota, for years the top selling automotive manufacturer in the United States, has been beleaguered in recent months by safety concerns and recalls involving unexpected acceleration of several of its popular models. And American consumers seem to be associating Toyota’s woes with foreign cars in general. As of February 1, 2010, 24.2% of American adults […]

NCAA March Madness Market Ranker

Posted on Mar 15 2010 by

The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across the country cheering them on. In this issue of Consumer Insights, Experian Simmons answers the question: Which designated market area (DMA) has the highest concentration of March Madness fans?

March Madness® Boosts Streaming Video Use

Posted on Mar 09 2010 by

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of […]

Moët & Chandon® Toast to Academy Awards® Sponsorship

Posted on Mar 02 2010 by

As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & […]

2010 American Mobile Consumer Report

Posted on Feb 28 2010 by

OlympicTM Audience Rewards Sports Sponsors

Posted on Feb 22 2010 by

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. […]

2010 American Movie-Goer Consumer Report

Posted on Feb 20 2010 by

With the 82nd Academy Awards® just around the corner and only days before final voting ballots are due back to accounting firm PricewaterhouseCoopers, Experian Simmons is taking a close look at the American movie-going population. In any given month, over 56 million adults (26% of the adult population) make a trip to the cinema to […]

OlympicTM Sponsorship Benefits VISA®

Posted on Feb 16 2010 by

VISA’s sponsorship of the 2008 Beijing Summer Olympics had a solidly positive impact on the use of VISA debit cards. The use of VISA debit cards among viewers of the 2008 Beijing Summer Olympics broadcast on NBC increased by an average of 32% between July 14 and September 1, 2008. By contrast, the use of […]

Chinese New Year Sees Increase in Money Wires

Posted on Feb 09 2010 by

Monetary gifts are a common occurrence around the holidays and this holds true during new year celebrations as well. In 2009, the average increase of Asian Americans who sent money in and out of the U.S. in the month following the Chinese New Year was 21%. The 2009 Chinese New Year took place on January […]

Multi-Media Engagement Study Findings

Posted on Feb 05 2010 by

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and their audiences. This strategic tool provides measures of the cognitive and emotional engagement consumers have with major media properties, which includes broadcast, cable, and syndicated television, major magazines, and Internet sites. […]