About Jennifer Levin



Posts by Jennifer Levin

Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.

Are you focused on performance or intelligence?

Posted on Jun 23 2014 by

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles.

The next big thing in e-commerce — predicting customer behavior

Posted on Jun 04 2014 by

Better leverage data to improve marketing personalization and a better customer experience.

Addressing the impact of data quality in omni-channel marketing

Posted on May 23 2014 by

Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight.

3 quick wins to be sure you reach your customers this holiday

Posted on Oct 08 2013 by

Email continues to be one of the strongest online and in-store drivers. As the holiday season kicks off, retailers need to be sure they have accurate email addresses.

Delivering during the holidays – the new rules

Posted on Sep 18 2012 by

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, […]

Tips for the 2012 holiday shopping season

Posted on Jul 03 2012 by

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials, take a step back. Holiday success […]

New University Recruitment Tactics

Posted on Jan 31 2011 by

Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their contact details. The following list highlights new recruitment tactics that university marketers can use to attract the right candidates for their institution.