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Posts by Jennifer Levin

3 quick wins to be sure you reach your customers this holiday

Posted on Oct 08 2013 by

Email continues to be one of the strongest online and in-store drivers. As the holiday season kicks off, retailers need to be sure they have accurate email addresses.

Delivering during the holidays – the new rules

Posted on Sep 18 2012 by

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, […]

Tips for the 2012 holiday shopping season

Posted on Jul 03 2012 by

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials, take a step back. Holiday success […]

New University Recruitment Tactics

Posted on Jan 31 2011 by

Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their contact details. The following list highlights new recruitment tactics that university marketers can use to attract the right candidates for their institution.