All posts by Jay Stocki, Head of Strategy and CMO

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GDPR: It’s the Final Countdown...

Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...

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Experian joins The Internet of Things Consortium...

Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...

Read More Experian joins The Internet of Things Consortium
How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

Read More How not to get fired before next year’s upfronts
We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

Read More We need to fix the ad tech talent drought
As debate rages, some brands go in-house to protect fi...

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth....

Read More As debate rages, some brands go in-house to protect first-party data