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How not to get fired before next year’s upfronts

Posted on May 21 2015 by
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strategy.


We need to fix the ad tech talent drought

Posted on Mar 05 2015 by
Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent drought.


As debate rages, some brands go in-house to protect

Posted on Nov 12 2014 by
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth.


Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by
Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.


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