About Jay Stocki

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Posts by Jay Stocki

As debate rages, some brands go in-house to protect first-party data

Posted on Nov 12 2014 by

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth.

Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by

Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.