Luxury buyers demand a cross-channel shopping experience

Posted on Oct 09 2013 by
EMS client PM Digital takes a look at how luxury buyers demand a cross-channel shopping experience based on results from their 2013 Trend Report: Luxury Brands Online.


Lifestyles of Team USA fans vary by sport

Posted on Aug 01 2012 by
The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation...


Track ahead of the competition – who will make it

Posted on Jul 31 2012 by
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we...


Hispanic home buyers turning to search

Posted on Jun 20 2012 by
A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over...


NHL dominant in Canada, popularity on the rise in the

Posted on May 30 2012 by
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports –...


Earlier start for Father’s Day searches

Posted on May 30 2012 by

Downton Abbey Season 2 Drives Surge in Searches

Posted on Feb 23 2012 by
Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400%...


Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise

Posted on Feb 03 2012 by

Luxury Brand Report Studies New Online Trends

Posted on Dec 15 2011 by
Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this...


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    Latest Tweets