About Heather Dougherty

Website: http://www.experian.com/hitwise/index.html

Profile: Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather will continue her focus on this space, providing insight into online consumer behavior and competitive intelligence to Hitwise clients. Heather's expertise in the online commerce landscape has been quoted extensively in the press, including Wall Street Journal, New York Times and Business Week. Heather has also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. Heather speaks frequently at industry events such as Shop.org, Internet Retailer, Ad:tech and Search Engine Strategies. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization. Heather earned a B.S. in Business Administration and Marketing at The Ohio State University.Find Heather on Google+



Posts by Heather Dougherty

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Holiday hot sheet – Get to know Hispanic consumers

Posted on Dec 03 2013 by

Hispanic consumers this holiday can mean the difference between a good season and a great one.

Holiday hot sheet – Top searched consumer products

Posted on Nov 14 2013 by

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.

Online search queries paint picture of DOMA ruling reactions

Posted on Jun 28 2013 by

Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma economics.’

Facebook acquires photo-sharing network Instagram

Posted on Apr 10 2012 by

Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million last…

Kentucky and Louisville Fans have “March Madness” Fever

Posted on Mar 30 2012 by

With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last yea…

Layaway on Online Users’ Holiday Wishlist

Posted on Dec 06 2011 by

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.

Procrastinators gobble up Thanksgiving recipes

Posted on Nov 22 2011 by

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast.

Black Friday anticipation builds

Posted on Nov 18 2011 by

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based up…

Affluent shoppers boost online retail traffic

Posted on Oct 28 2011 by

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales as consumers researched products and store information as well as purchased holiday gifts. Last year, visits to the Retail 500 (excludes auctions, classifieds and rentals) increased during the kickoff of the holiday season, the weeks with Thanksgiving & Black Friday and Cyber Monday, increased 8% and 11% respectively. As we head into the holiday season, recent economic indicators like consumer confidence have declined, causing concern about potential spending power. However, traffic to online retailers has grown with visits up 10% year-over-year for the week ending October 23, 2011.

One driver behind the increased visits to the Retail 500 is the audience, which over-indexes against the population for the most affluent Mosaic Groups: Power Elite (over-indexes for household incomes of $125k and up), Flourishing Families (over-indexes for household incomes between $75k and $250k), Booming with Confidence (over-indexes for household incomes over $75k), Suburban Style (over-indexes for household incomes of $75k to $175k). These 4 Mosaic Groups represented 28% of the visits to the Retail 500 for the 12 weeks ending October 22, 2011. While there may be anxiety around consumers’ ability to spend during the holidays, purchases from affluent segments may help offset the decreased buying power of those with lower household incomes.