Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather will continue her focus on this space, providing insight into online consumer behavior and competitive intelligence to Hitwise clients. Heather's expertise in the online commerce landscape has been quoted extensively in the press, including Wall Street Journal, New York Times and Business Week. Heather has also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. Heather speaks frequently at industry events such as Shop.org, Internet Retailer, Ad:tech and Search Engine Strategies. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization. Heather earned a B.S. in Business Administration and Marketing at The Ohio State University.Find Heather on Google+

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by
Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.


Holiday hot sheet – Get to know Hispanic consumers

Posted on Dec 03 2013 by
Hispanic consumers this holiday can mean the difference between a good season and a great one.


Holiday hot sheet – Top searched consumer products

Posted on Nov 14 2013 by
As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.


Online search queries paint picture of DOMA ruling reactions

Posted on Jun 28 2013 by
Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma economics.’


Facebook acquires photo-sharing network Instagram

Posted on Apr 10 2012 by
Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million last...


Kentucky and Louisville Fans have “March Madness” Fever

Posted on Mar 30 2012 by
With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week...


Layaway on Online Users’ Holiday Wishlist

Posted on Dec 06 2011 by
The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.


Procrastinators gobble up Thanksgiving recipes

Posted on Nov 22 2011 by
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute...


Black Friday anticipation builds

Posted on Nov 18 2011 by
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a...


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