About Gina McDowell
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Posts by Gina McDowell
Make the most of in-store visits this holiday season
Posted on Oct 19 2011 by Gina McDowell
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.
Are you optimizing the customer experience this holiday season?
Posted on Oct 13 2011 by Gina McDowell
With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing strategy.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
