iPhone Email Optimization: There’s a Best Practice for Tha...

Posted on Nov 09 2009 by
To date, more than 21 million users have the ability to check their email on Apple’s iPhone, but how do these emails render? Here are some iPhone specific guidelines to consider the next time you’re designing an email with...

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Omniture’s Chris Parkin: Web Analytics + Email = Relevance...

Posted on Sep 01 2009 by
We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to...

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Polaroid & Urban Outfitters: An Email to In-Store Photo...

Posted on Aug 24 2009 by
This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible...

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Watch Your Head!...

Posted on Aug 21 2009 by
Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should…Read...

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Sometimes, Rules Were Meant to Be Broken...

Posted on Jul 28 2009 by
Less than 4 days after our Creative Director, Steve Sharp, explained how to design emails to be width-compliant on this very site, something very strange began happening to my email inbox. Every so often I would open my new...

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Designing Email to Be Width-Compliant...

Posted on Jul 13 2009 by
Lately my team has been asked to provide insight on the appropriate width of an email. As I tell all of our clients, the answer depends on what the intended function of the email is, and whether or not it…Read more...

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Email reaches coveted demographics...

Posted on May 28 2009 by
The expression "coveted demographic" used to refer to a particular audience segment that most advertisers wish to target. But what about email?Read more...

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New Email Append Best Practices...

Posted on May 12 2009 by
In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s...

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Single Opt-In Done Properly...

Posted on Feb 20 2009 by
The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is...

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