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Posts by Experian CheetahMail Client Services
Pretty pictures engage email subscribers
Posted on Jun 13 2011 by Experian CheetahMail Client Services
Boston Proper saves money, increases conversions using Experian Marketing Services solutions.
Horizontal Emails on the Horizon
Posted on Mar 04 2011 by Experian CheetahMail Client Services
One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique design, its chances at being effective increase considerably. One such innovation, developed by the Experian CheetahMail Creative Services Team, is the horizontal email, and the results have been overwhelmingly positive and [...]
Cyber Monday 2010: Mo’ Money, Mo’ Shopping
Posted on Dec 01 2010 by Experian CheetahMail Client Services
Billed as the largest online shopping day of the year, this year’s Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.
Spread the Cheer Through Friends-and-Family Emails This Year
Posted on Nov 23 2010 by Experian CheetahMail Client Services
The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...]
Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher Level
Posted on Nov 08 2010 by Experian CheetahMail Client Services
One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.
Saying Hello Right Away and Monthly, But Never In Between
Posted on Oct 20 2010 by Experian CheetahMail Client Services
It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?
The Welcome Email — Making A Profitable First Impression
Posted on Oct 20 2010 by Experian CheetahMail Client Services
Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and [...]
Email Gets Rough Around The Edges
Posted on Jun 25 2010 by Experian CheetahMail Client Services
From a designer’s point of view, emails could be described in their broadest sense as a series of rectangles with content inside of them. Just think of your email template’s wireframe — it’s a series of black and white-filled rectangles, right? When you think of it, nearly everything designed for viewing on a screen follows [...]
FIFA’s Cryptic Order Confirmation Messages
Posted on Jun 11 2010 by Experian CheetahMail Client Services
One year ago, Jordan wrote an excellent piece on the flawless online ticketing process carried out for the Michael Jackson Memorial. Well, I suppose for every yin there must be a yang — and I can tell you firsthand that the online ticketing process for the 2010 FIFA World Cup is certainly nothing to brag [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
