emails have arrived

Posted on Sep 06 2011 by
I’d like to share a short story about gmail, email, and deliverability success… (one of three brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email...


The A,B,C’s of back-to-school email marketing trends today

Posted on Jul 18 2011 by
A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a...


Pretty pictures engage email subscribers

Posted on Jun 13 2011 by
Boston Proper saves money, increases conversions using Experian Marketing Services solutions.


Barbeques, Flags and Email: Celebrating Memorial Day the Email

Posted on May 17 2011 by
Emails sent on Memorial Day drive highest holiday transaction rates.


Horizontal Emails on the Horizon

Posted on Mar 04 2011 by

Cyber Monday 2010: Mo’ Money, Mo’ Shopping

Posted on Dec 01 2010 by
Billed as the largest online shopping day of the year, this year's Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.


Spread the Cheer Through Friends-and-Family Emails This Year

Posted on Nov 23 2010 by

Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher

Posted on Nov 08 2010 by
One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.


Saying Hello Right Away and Monthly, But Never In

Posted on Oct 20 2010 by
It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?


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