Email marketers started the Cyber Monday celebration early

Posted on Nov 28 2011 by
Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.


Deeper email discounts are being offered more frequently this

Posted on Nov 23 2011 by
Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.


Are your email subscribers making holiday purchases yet?

Posted on Nov 10 2011 by
Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.


‘Tis the season for daily deals! Flash sales have

Posted on Oct 24 2011 by
Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday...


What’s going on in holiday email…right now?

Posted on Oct 14 2011 by
Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money!


Dare to be different? Test first!

Posted on Oct 06 2011 by
So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t...


Holiday email volume to increase 20% this season

Posted on Oct 03 2011 by
You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email!...


Thinking of including unusual discounts in emails? It might

Posted on Sep 29 2011 by
If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more....


Top five flash sales tips

Posted on Sep 22 2011 by
Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more...


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