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Country club sports: Targeting wealthy sports fans...

Posted on Oct 09 2013 by
How can niche marketers of elite products, who may not have the budget (or objective) to reach all men via more mainstream sporting events, find the events with the right audience and maximize their marketing spend?Read more...

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The Royal Baby: Hotter than the Weather...

Posted on Aug 05 2013 by
Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the news. Read more...

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Web ‘Qual’ing: A Star Trek Case Study...

Posted on Jul 08 2013 by
Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case study.Read more...

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