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Posts by Ethan Van Auken

Country club sports: Targeting wealthy sports fans

Posted on Oct 09 2013 by

How can niche marketers of elite products, who may not have the budget (or objective) to reach all men via more mainstream sporting events, find the events with the right audience and maximize their marketing spend?

The Royal Baby: Hotter than the Weather

Posted on Aug 05 2013 by

Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the news.

Web ‘Qual’ing: A Star Trek Case Study

Posted on Jul 08 2013 by

Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case study.