Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....
‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both...
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and...
Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and changed my address with all necessary parties. I thought my mail was all set, but I kept receiving pieces in the mail that did not...