Erin Haselkorn
As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.
All posts by Erin Haselkorn
Does business intelligence work for you?...
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....
Tips for shipping holiday packages and cards...
‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both...
Creating a contact data quality strategy that works...
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being...
Loyalty programs need accurate data...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and...
Catalogs, catalogs and more catalogs...
Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and changed my address with all necessary parties. I thought my mail was all set, but I kept receiving pieces in the mail that did not...