Erin Haselkorn

As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

All posts by Erin Haselkorn

Loading...
The evolution of the customer lifecycle...

To improve consumer interaction, marketers need to take actions to improve data...

Read More The evolution of the customer lifecycle
Experian QAS evolves to Experian Data Quality...

Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....

Read More Experian QAS evolves to Experian Data Quality
Modern analytical strategies are revolutionizing marke...

Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing i...

Read More Modern analytical strategies are revolutionizing marketing departments
Data everywhere, but no insight to be found...

As marketers work to become more data-driven, they need to focus on creating meaningful...

Read More Data everywhere, but no insight to be found
Data helps marketers move beyond general stereotypes...

As marketers look to better understand consumers, they need to keep data quality in mind....

Read More Data helps marketers move beyond general stereotypes
Email list hygiene challenges marketers looking to eng...

Marketers should ensure that they maintain an accurate email database in order to reach subscribers....

Read More Email list hygiene challenges marketers looking to engage with subscribers
Companies devoting more room in budgets to data-driven...

Data-driven marketing is becoming more popular as the big data revolution continues to take...

Read More Companies devoting more room in budgets to data-driven marketing
Data accuracy an important consideration for financial...

With mobile platforms expanding in banking, institutions need to consider data quality in this channel....

Read More Data accuracy an important consideration for financial institutions going mobile
The popularity (and challenges) of Big Data...

The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....

Read More The popularity (and challenges) of Big Data