About Erin Geoghegan
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Posts by Erin Geoghegan
Acquire mobile subscribers with SMS love
Posted on Feb 09 2012 by Erin Geoghegan
Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber acquisition.
Three ways to optimize email for mobile consumers
Posted on Jan 25 2012 by Erin Geoghegan
Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be “smarter” for mobile can go a long way.
2011 Holiday Season Email Snapshot
Posted on Jan 05 2012 by Erin Geoghegan
Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays.
More emails are sent in the morning, yet more consumers respond in the afternoon
Posted on Dec 20 2011 by Erin Geoghegan
Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010). Is this the best time to send?
Video in Email – Why, When and How?
Posted on Dec 13 2011 by Erin Geoghegan
It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic?
Sending email coupons this holiday season? Consumers look later in the week
Posted on Dec 07 2011 by Erin Geoghegan
The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs.
Last minute tips for spreading the cheer with email this year
Posted on Nov 30 2011 by Erin Geoghegan
As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy Holiday Inbox: Last minute tips for [...]
Email marketers started the Cyber Monday celebration early
Posted on Nov 28 2011 by Erin Geoghegan
Cyber Monday is here! Are you tired of hearing about it yet? Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.
Deeper email discounts are being offered more frequently this holiday season
Posted on Nov 23 2011 by Erin Geoghegan
Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.
Are your email subscribers making holiday purchases yet?
Posted on Nov 10 2011 by Erin Geoghegan
Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.
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