About Erin Callahan



Posts by Erin Callahan

How to execute a database centralization project

Posted on Mar 12 2014 by

Consolidate your database to improve marketing results and better understand your customers.

How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.

Breaking the barriers in your organization

Posted on Jan 14 2014 by

Siloes are everywhere, but marketers need to break them down to succeed in 2014.

Twas a month before holiday marketing begins…

Posted on Sep 25 2013 by

As retailers gear up for the holidays, they need to keep data quality in mind.