All posts by Erin Callahan

Loading...
How to execute a database centralization project...

Consolidate your database to improve marketing results and better understand your customers....

Read More How to execute a database centralization project
How to make data the foundation of your customer-centr...

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....

Read More How to make data the foundation of your customer-centric efforts
Breaking the barriers in your organization...

Siloes are everywhere, but marketers need to break them down to succeed in 2014....

Read More Breaking the barriers in your organization
Twas a month before holiday marketing begins…...

As retailers gear up for the holidays, they need to keep data quality in mind....

Read More Twas a month before holiday marketing begins…