About Edward Kowalski
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Posts by Edward Kowalski
Traditional direct marketing needs a fresh face
Posted on Aug 02 2012 by Edward Kowalski
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
