About Dylan Purse

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Posts by Dylan Purse

“Moneydata” – championship outcomes are driven by an understanding of cross-channel customer data

Posted on Jun 06 2012 by

Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email loyalty program on a website. Not linking that information to his or her previous transactions could lead to redundant communications across channels in a best case scenario and at worst, conflicting messages.