All posts by Experian Marketing Services

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Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

Read More Time to change the channel to Addressable TV
Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

Read More Experian recognized in Gartner Magic Quadrant for Digital Marketing Hubs
4 predictions for how viewability standards will chang...

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable...

Read More 4 predictions for how viewability standards will change digital media buying