All posts by Experian Marketing Services

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. However, sugar still makes up a third of our caloric intake – reason...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

Read More Warming your way to a good reputation
First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined
Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

Read More Client Holiday Readiness Series: You’ve got to go for speed
Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Client Holiday Readiness Series: Preparing for holiday...

Learn tactical tips to ensure your email holiday volume has strong voice this holiday season. Follow our client holiday readiness series this...

Read More Client Holiday Readiness Series: Preparing for holiday volume
Deliverability, Deliverability…Oh how I wish you were ...

Learn three key variables from our best practices formula that will make your email deliverability a success for this holiday...

Read More Deliverability, Deliverability…Oh how I wish you were SIMPLER…
Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

Read More Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions