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Posts by Diana Illiano

Holiday hot products – tablets top the list and the Furby is back!

Posted on Nov 13 2012 by

Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.

Identifying online Black Friday shoppers

Posted on Oct 09 2012 by

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...]

Top news and media websites for key voter segments

Posted on Sep 25 2012 by

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages.

The preparation for holiday sales

Posted on Sep 20 2012 by

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.

Marketable U.S. Olympians that will stand the test of time

Posted on Aug 30 2012 by

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to marketers?