About Diana Illiano



Posts by Diana Illiano

Opportunities through the rise of smart devices

Posted on Dec 17 2014 by

The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today.

#HolidayHotSheet – Peak holiday shopping days and hot product trends

Posted on Oct 17 2014 by

See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.

How to engage viewers of the Winter Olympics

Posted on Feb 10 2014 by

Insights on how viewers of the Winter Olympics engage with various platforms for content.

Serving up sponsorship dollars

Posted on Sep 05 2013 by

With the U.S. Open in town, we’re looking at the attitudes of tennis fans, online trends and sponsorship opportunities for marketers.

Millennials — an interesting and influential demographic

Posted on Mar 05 2013 by

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.

Understanding the search landscape

Posted on Feb 19 2013 by

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and […]

Holiday hot products – tablets top the list and the Furby is back!

Posted on Nov 13 2012 by

Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.

Identifying online Black Friday shoppers

Posted on Oct 09 2012 by

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between […]

Top news and media websites for key voter segments

Posted on Sep 25 2012 by

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages.

The preparation for holiday sales

Posted on Sep 20 2012 by

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.