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Opportunities through the rise of smart devices...

Posted on Dec 17 2014 by
The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today.Read more...

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#HolidayHotSheet – Peak holiday shopping days and hot prod...

Posted on Oct 17 2014 by
See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.Read more...

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How to engage viewers of the Winter Olympics...

Posted on Feb 10 2014 by
Insights on how viewers of the Winter Olympics engage with various platforms for content. Read more...

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Serving up sponsorship dollars...

Posted on Sep 05 2013 by
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for marketers.Read more...

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Millennials — an interesting and influential demographic...

Posted on Mar 05 2013 by
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.Read more...

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Understanding the search landscape...

Posted on Feb 19 2013 by
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use...

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Holiday hot products – tablets top the list and the Furby ...

Posted on Nov 13 2012 by
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.Read more...

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Identifying online Black Friday shoppers...

Posted on Oct 09 2012 by
As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’...

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Top news and media websites for key voter segments...

Posted on Sep 25 2012 by
Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. Read more...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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