Profile: David Kimrey is a Senior Strategic Consultant for Experian Marketing Solutions’ Marketing Analytics team. In this role, he leverages his strategic foresight and extensive hands-on digital, CRM, Business Intelligence and direct marketing experience to help Experian’s clients develop and implement successful marketing solutions that deliver measurable, incremental business value. Through his work across a broad range of clients including travel, high-end retail, automotive, financial, food and beverage and agricultural, as well as his deep analytics, optimization and strategic experience, David is able to help clients translate their Key Business Requirements into successful strategies and actionable initiatives that deliver increased customer engagement and positive ROI. David has over 12 years of experience providing strategic insights and leadership to organizations as well as managing analytical (offline and online), technical and large data warehouse projects. Prior to joining Experian, David was a Director of Analytics at Dotomi, providing closed loop marketing strategies and managing online marketing campaigns. He has also held senior management positions at TicketsNow (a subsidiary of Ticketmaster) as well as FTD. Other experience includes developing CRM strategies at Orbitz and providing clients with extensive multichannel testing strategies at FCB (now DraftFCB). David has written blogs, posted tweets and presented webinars on the strategic importance of optimization and how it can greatly benefit organizations. He holds a Bachelor of Science in Accounting from DePaul University and is a CPA, a Microsoft Certified Solutions Developer (MCSD), an Adobe Certified Expert in Test & Target and is certified in Google Analytics, Online Testing, Landing Page Optimization and Email Marketing.
Listening, profiling and publishing – the three phases of social
Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to do?
Gone in 7 seconds
Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding your visitors you can develop strategic messaging and site layouts tailored to the different segments within you visitor universe.
Last one to finish wins?
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better marketing experience for the consumer.
