About Danielle Dinelli
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Posts by Danielle Dinelli
Marketers, meet Dana – she’s your best customer
Posted on Aug 06 2012 by Danielle Dinelli
Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.
Four tactics for smarter email segmentation
Posted on Feb 22 2012 by Danielle Dinelli
The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate with customers based on their unique wants and needs…
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
