Marketers, meet Dana – she’s your best customer

Posted on Aug 06 2012 by
Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.


Four tactics for smarter email segmentation

Posted on Feb 22 2012 by
The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate...


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