All posts by Cross-Channel Marketing Team

Loading...
Marketing attribution: You don’t have to compromise...

Discover two approaches to cross-channel marketing attribution that will help you improve your marketing...

Read More Marketing attribution: You don’t have to compromise
Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

Read More Uncover hidden opportunities within your email list base
A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

Read More A new data management role: The Chief Data Officer
Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Read More Developing a mobile app? Don’t forget about SMS
PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

Read More PCH shifts to a customer-centric marketing model
Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

Read More Customer loyalty is built around exceptional experiences, every time
Bon-Ton makes mobile marketing magic for the holidays...

Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing...

Read More Bon-Ton makes mobile marketing magic for the holidays
Experian takes top ESP Leader spot in 2016 Relevancy R...

The Relevancy Group released its 2016 Relevancy Ring Buyers Guide for Email Marketing Service Providers, which positioned Experian Marketing Services as the #1...

Read More Experian takes top ESP Leader spot in 2016 Relevancy Ring
Email analytics more popular, effective than ever befo...

Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics in the upcoming y......

Read More Email analytics more popular, effective than ever before