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Posts by Cristina Bugnaru

Web Closing In On TV as Preferred Source of Weather News

Posted on Jan 06 2011 by

The winds are shifting when it comes the medium of choice for weather information. Weekly data from Experian Simmons DataStreamSM show a 23% drop in the percent of U.S. adults who watch The Weather Channel between January 7, 2008 and November 22, 2010. At the same time, the percent of adults visiting weather-focused websites like […]

This Holiday Season, Your Greeting Cards May Not Come By Mail… Or Even Email

Posted on Dec 22 2010 by

Americans are less likely today to send out traditional greeting cards in the than they were two years ago. We should not assume that the spirit of the holidays has lost its intensity, however. New means of communication might have replaced the old ones.

Credit Card Owners Paying Down Balances, Using Cards Less

Posted on Dec 15 2010 by

Over the past three years, credit card owners have been increasingly likely to pay their credit card balance in full each month. On average in 2010, 42% of credit card-holders typically pay their monthly balance in full, up from an average of 37% of card-owners who paid their full balance in 2008.

Gift-Card Purchases Peak During Holiday Rush

Posted on Dec 08 2010 by

Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift cards.

Hispanic Women Start Diet Season Early

Posted on Nov 24 2010 by

It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise. Weekly data from Experian Simmons DataStreamSM show that the percent of American women who diet to lose […]

TV Losing Ground To Video Games Among Young Adults

Posted on Nov 16 2010 by

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.