A new data management role: The Chief Data Officer...

Posted on May 11 2016 by
Improve data insights and technical practices with a new data...

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Help Santa’s sleigh get to the right house...

Posted on Sep 21 2012 by
Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality. Read more...

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Developing real-time marketing intelligence...

Posted on Aug 20 2012 by
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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