Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality.

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Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...]

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