All posts by Christine Frohlich, VP of Product Management

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Auto marketers: It’s time to pay attention to Gen Z...

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

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So much data—so little time (3 ways to maximize consum...

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

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3 Myths about auto marketing, debunked...

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

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The perfect fit: 3 marketing concepts every auto manuf...

There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...

Read More The perfect fit: 3 marketing concepts every auto manufacturer needs to focus on