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Posts by Charles Nguyen

Want to increase your email frequency? Know your list health!

Posted on Mar 15 2013 by

Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list health.

Factor in the facts: know your email key performance indicators (KPIs)

Posted on Sep 12 2012 by

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business performance.