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Creating a single customer view...

Posted on Dec 21 2012 by
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.Read more...

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The big topic of big data...

Posted on Dec 20 2012 by
While there are many components and challenges to big data, data quality needs to be a part of any strategy.Read more...

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Putting the customer first...

Posted on Dec 19 2012 by
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.Read more...

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Providing customers an omni-channel experience...

Posted on Dec 18 2012 by
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.Read more...

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Data Quality SaaS Deployments...

Posted on Dec 17 2012 by
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.Read more...

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When it comes to the digital future, go back to the basics...

Posted on Jul 09 2012 by
To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.Read more...

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What is a good email marketing strategy?...

Posted on Aug 25 2011 by
Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the...

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USPS® offers postage-back guarantee...

Posted on Jun 02 2011 by
USPS® Encourages Large Advertisers to Send Direct Mail with Postage-Back GuaranteeRead more...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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