About Bridgette Darling

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Posts by Bridgette Darling

The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.