All posts by Brad Danaher, Director of TV Solutions

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As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

October 18, 2019 by Brad Danaher, Director of TV Solutions

The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...

May 15, 2019 by Brad Danaher, Director of TV Solutions

Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...

November 9, 2018 by Brad Danaher, Director of TV Solutions

It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...

August 1, 2018 by Brad Danaher, Director of TV Solutions

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

January 25, 2018 by Brad Danaher, Director of TV Solutions

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...

July 18, 2017 by Brad Danaher, Director of TV Solutions