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Posts by Bill Schneider

Boomers batting cleanup in World Series viewership

Posted on Oct 24 2011 by

Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.

Graduate to advanced back-to-school marketing strategies

Posted on Aug 01 2011 by

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights into this lucrative audience.

Domestic travel in U.S. heats up during summer

Posted on Jun 13 2011 by

Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

Posted on Apr 06 2011 by

Basketball alone doesn’t define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.

Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace

Posted on Mar 23 2011 by

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?

Bracket Science Meets Marketing Segmentation

Posted on Mar 16 2011 by

For all of the marketers out there, I’d like to propose a creative alternative: let’s see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team’s home market.

How NCAA Men’s Tournament Viewers Differ from Women’s Tournament Viewers

Posted on Mar 14 2011 by

The audiences for the men’s and women’s NCAA Basketball Tournaments are decidedly different from one another. How do they stack up head-to-head?

The Marketing Bowl: Packers vs. Steelers

Posted on Feb 03 2011 by

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.

Cheeseheads vs. Terrible Towels – What Makes Packers & Steelers Fans Tick?

Posted on Feb 02 2011 by

An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.