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Will it be Lobster or Crab?

Posted on Jan 17 2012 by

Multifaceted Messaging Required for Reaching Multigenerational Households

Posted on Jan 11 2012 by
Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing...


Boomers batting cleanup in World Series viewership

Posted on Oct 24 2011 by
Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.


Graduate to advanced back-to-school marketing strategies

Posted on Aug 01 2011 by
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights...


Domestic travel in U.S. heats up during summer

Posted on Jun 13 2011 by
Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.


UConn Is #1, But Hartford-New Haven Ranks High In

Posted on Apr 06 2011 by
Basketball alone doesn't define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the...


Final Four Roundball Rankings

Posted on Mar 31 2011 by
We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the...


Cinderella Teams Have Contrasting Styles Both on the Court

Posted on Mar 23 2011 by
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?


Bracket Science Meets Marketing Segmentation

Posted on Mar 16 2011 by
For all of the marketers out there, I'd like to propose a creative alternative: let's see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team's home...


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