It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each...
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
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