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Posts by Bill Schneider
Multigenerational households throw marketers a curve
Posted on Mar 28 2012 by Bill Schneider
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?
Posted on Mar 28 2012 by Bill Schneider
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.
More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?
Posted on Mar 22 2012 by Bill Schneider
In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts…
Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments
Posted on Mar 21 2012 by Bill Schneider
March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.
Urban lifestyles gain renewed favor by wealthier adults
Posted on Mar 14 2012 by Bill Schneider
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.
The Oscar goes to . . . the Advertisers
Posted on Feb 24 2012 by Bill Schneider
The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...]
Where the “Hart” is
Posted on Feb 14 2012 by Bill Schneider
What would a Hart surname say about you? Using Experian’s Mosaic® USA Consumer Lifestyle Segmentation solution, we constructed a hypothetical Hart family tree.
Super Bowl Ads: Scoring the Value
Posted on Feb 02 2012 by Bill Schneider
The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial.
A Super Bowl Grudge Match: Boston vs. New York
Posted on Jan 31 2012 by Bill Schneider
Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...]
Fans From Rival Super Bowl Cities Have Conflicting Tastes
Posted on Jan 27 2012 by Bill Schneider
New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not [...]
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