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Political conventions place spotlight on Tampa and Charlotte
Posted on Aug 30 2012 by Bill Schneider
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.
Sky-high Olympics television ratings provide lift to airline advertisers
Posted on Aug 09 2012 by Bill Schneider
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?
Let the marketing games begin
Posted on Jul 24 2012 by Bill Schneider
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…
More ABCs of back-to-school marketing campaigns
Posted on Jun 08 2012 by Bill Schneider
In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...]
Do your homework before planning a back-to-school marketing strategy
Posted on May 29 2012 by Bill Schneider
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.
Multigenerational households throw marketers a curve
Posted on Mar 28 2012 by Bill Schneider
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?
Posted on Mar 28 2012 by Bill Schneider
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.
More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?
Posted on Mar 22 2012 by Bill Schneider
In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts…
Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments
Posted on Mar 21 2012 by Bill Schneider
March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.
Urban lifestyles gain renewed favor by wealthier adults
Posted on Mar 14 2012 by Bill Schneider
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
