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A CheetahMail New Years’ Resolution: Giving Up Email Appen...

Posted on Jan 18 2012 by
Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive...

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Integrating email and display advertising: An Email Insider ...

Posted on Dec 02 2011 by
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.Read more...

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Facebook ‘Messages’ Requires Marketers To Integrate Soci...

Posted on Nov 16 2010 by
Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I…Read...

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Why You Shouldn’t Immediately Remove Hard Bounces...

Posted on Oct 18 2010 by
Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some...

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Deliverability Experts Bid Adieu to the Bat-Phone...

Posted on Apr 09 2010 by
For many years, the public impression of how email deliverability works has been shrouded in mystery. Most seem to assume that email service providers hire deliverability experts because they know some sort of ISP black magic —...

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Domain-Based Reputation Explained...

Posted on Mar 30 2010 by
Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that...

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