About Ben Isaacson

Website:

Profile:



Posts by Ben Isaacson

A CheetahMail New Years’ Resolution: Giving Up Email Append

Posted on Jan 18 2012 by

Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former subsidiary of the DMA).   At the time, my thought was that since few offline marketers [...]

Integrating email and display advertising: An Email Insider Summit Preview

Posted on Dec 02 2011 by

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.

Facebook ‘Messages’ Requires Marketers To Integrate Social

Posted on Nov 16 2010 by

Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I am, bigger and stronger too, maybe. But none of them will ever love you the […]

Why You Shouldn’t Immediately Remove Hard Bounces

Posted on Oct 18 2010 by

Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to […]

Deliverability Experts Bid Adieu to the Bat-Phone

Posted on Apr 09 2010 by

For many years, the public impression of how email deliverability works has been shrouded in mystery. Most seem to assume that email service providers hire deliverability experts because they know some sort of ISP black magic — or even better, that they have a direct ‘Bat-Phone’ to call ISP postmasters whenever a problem arises. While […]

Domain-Based Reputation Explained

Posted on Mar 30 2010 by

Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. […]