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A CheetahMail New Years’ Resolution: Giving Up Email Append

Posted on Jan 18 2012 by
Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former...


Integrating email and display advertising: An Email Insider Summit

Posted on Dec 02 2011 by
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.


Facebook ‘Messages’ Requires Marketers To Integrate Social

Posted on Nov 16 2010 by

Why You Shouldn’t Immediately Remove Hard Bounces

Posted on Oct 18 2010 by

Deliverability Experts Bid Adieu to the Bat-Phone

Posted on Apr 09 2010 by

Domain-Based Reputation Explained

Posted on Mar 30 2010 by

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