Posts by 

Ashley Johnston

Ashley Johnston leads brand awareness, marketing communications, product marketing and sales enablement initiatives for Experian Marketing Services in more than 30 countries around the world.During her tenure, Johnston has been a driving force in leading Experian Marketing Services from an organization comprising more than 100 products to a single global brand offering a cohesive end-to-end marketing platform. She manages a diverse team of brand and product marketers, creative experts and digital professionals and plays a key role in helping to fulfill the company’s global business strategies. In 2013, Johnston successfully led the launch of the global cross-channel marketing platform and go-to-market strategy and currently is working on the progression of the Experian Marketing Suite.Under her leadership, Experian Marketing Services contributes widely to the digital-marketing technology industry by publishing research, analysis and insights to help marketers better connect and engage with their customers. She spearheaded the formation of several highly regarded client community programs, including Experian Marketing Services’ annual client summit, The Marketing Forward Tour, a global thought-leadership series, a peer-to-peer dinner series and client advisory boards.

Customer loyalty is built around exceptional experiences, every time

Posted on Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.


Why a single customer view is the foundation for marketing

Posted on Jul 22 2015 by
SVP of Global Marketing Ashley Johnston explains why the lack of a single customer view is the #1 challenge marketers face today.


Introducing the #SuiteLife Awards recognizing exceptional customer experiences

Posted on Jun 29 2015 by
The inaugural #SuiteLife Awards are intended to recognize those who create exceptional customer experiences while delivering outstanding business results.


Why senior marketing leaders need to make a single customer

Posted on May 29 2015 by
The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.


Changing the status quo in 2014

Posted on Mar 24 2014 by
2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top customers is not only table stakes but imperative to success.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    Latest Tweets