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Why Your Customers Aren’t Getting Your Emails...

Posted on Jun 26 2013 by
Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and more emails are sent out, companies are faced with the challenge of...

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The importance of email regulation...

Posted on Jun 26 2012 by
Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in...

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Driving customer loyalty with better data management...

Posted on Mar 13 2012 by
It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led...

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Retailers hoping to track holiday shopping footsteps forced ...

Posted on Dec 08 2011 by
Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond,...

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Rising costs impact direct mailers...

Posted on Oct 19 2011 by
The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines, standard mail, first class letters and packages will also be rising. Along with the...

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Mobile marketing trends...

Posted on Sep 29 2011 by
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for...

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Striking a Balance: A Thought on Data Quality Management...

Posted on Jan 24 2011 by
American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing as a perfect, “spot-less” database -- data quality is a balance between accuracy and...

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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