About Anna Yamamoto

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Posts by Anna Yamamoto

Why Your Customers Aren’t Getting Your Emails

Posted on Jun 26 2013 by

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and more emails are sent out, companies are faced with the challenge of dealing with bad email addresses and the consequences that come with them. Internet Service Providers (ISPs), such as Gmail, […]

The importance of email regulation

Posted on Jun 26 2012 by

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox based on the senders reputation. This […]

Driving customer loyalty with better data management

Posted on Mar 13 2012 by

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an inaccurate customer view. According to a recent Experian QAS study, 83% of companies currently […]

Retailers hoping to track holiday shopping footsteps forced to take a step back

Posted on Dec 08 2011 by

Retail establishments are seeking new ways to track their guests’ movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.

Rising costs impact direct mailers

Posted on Oct 19 2011 by

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines, standard mail, first class letters and packages will also be rising. Along with the foreseeable postal rate increases in 2012, paper prices are also increasing. Catalogers, publishers and other direct mailers […]

Mobile marketing trends

Posted on Sep 29 2011 by

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go.

Striking a Balance: A Thought on Data Quality Management

Posted on Jan 24 2011 by

American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing as a perfect, “spot-less” database — data quality is a balance between accuracy and completeness.