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Innovate to multi-channel marketing and beyond

Posted on Sep 10 2012 by
As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.

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Marketing travel alert: how building a roadmap can guide you

Posted on Jun 26 2012 by
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are...

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Flopping on a mobile marketing campaign

Posted on May 23 2012 by
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or...

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