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Andy is a digital marketing strategist with Experian Marketing Services. He brings 25 years of experience in product innovation, ecommerce, business intelligence, and sales enablement to the challenges of marketing in the age of the digital consumer. His areas of interest include tablet shopping, personalization, mobile apps, and loyalty marketing.

Real-time marketing: engaging in the moment of truth

Posted on Jun 14 2012 by
The digital era was ushered in by search engines, which created a new moment of truth and enabled advertisers to align to buyer interests via the new discipline of Search Engine Marketing. As Google observed in a white paper called...


Multi-Channel Marketing Gets Personal

Posted on Apr 30 2012 by
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be prepared to capture, integrate and aggregate the...


Embracing Marketing Innovation in 2012

Posted on Jan 12 2012 by

Connecting with customers in 2012: Picking the right platforms

Posted on Jan 04 2012 by
In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult...


Personalization: trick or treat?

Posted on Oct 31 2011 by
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will...


Can tablets rescue retail?

Posted on Oct 25 2011 by
By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers...


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