Text-to-join program   

Marketers can organically grow their mobile base by initiating a text-to-join program to allow mobile users to opt in to receive promotional text messages.

• Choose a specialized keyword or style
• Create a campaign to engage subscribers
• Build a call to action like an in-unit display or window signage to promote the Short Message Service (SMS) program

Loyalty program

Businesses can set up a loyalty program where customers gain reward points to help increase engagement and retention rates with customers. Although there can be many barriers to entry, setting up a loyalty program is the best way to create a link between the customer and transactional data. It enables marketers to gain visibility into who their best customers are and market directly to them.

Retail address capture

Marketers can capture transactional data after a purchase is made in a store to get a direct profile of who customers are, from economic status to key demographics. By understanding who is shopping in your store, you can better target them with personalized and dynamic content in other channels.

To learn more about our holiday insights, join our webinar on October 25^th. Our resident data experts Bill Tancer and Regina Gray will review holiday trends and offer insights you can use to update your email, search and social campaigns based on real-time data.

By leveraging Experian Marketing Services’ targeting solutions such as Experian Hitwise and Audience IQ, Axcess Financial was able to overcome the following challenges:

• Understand which channels and keywords are most effective in driving low cost, qualified traffic to their website
• Identify the segments of consumers with the highest on-site conversion rates
• Understand how their key competitors drive converting traffic
• Find a solution that would ensure display ads were only shown to their target audience segments in precise geographies
• More profitably acquire new customers

Axcess Financial was able to develop a winning online marketing program with outstanding results. in fact, they grew their business by 450% over two years and successfully lower their cost per acquisition (CPA) by 71%.

To learn more, download our latest case study.