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Amanda Brief has over five years of marketing experience. She began her career in marketing as an intern at Experian Marketing Services and has risen above the ranks to her correct role of Senior Marketing Specialist. She has managed several thought leadership campaigns that have empowered marketers to create winning back-to-school, holiday and cross-channel marketing campaigns. Amanda holds a Bachelors of Science Degree in Marketing from Fairleigh Dickinson University and is on her way to obtaining a Masters in Integrated Marketing Communications at Marist College. Find Amanda on Google+

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.


5 must-have lessons from the 2014 holiday season

Posted on Jan 14 2015 by
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.


#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by
That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.


Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by
We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.


Five rules to better leverage online reviews

Posted on Dec 09 2014 by
Learn how businesses can leverage online reviews to their advantage, especially during the critical holiday season.


#HolidayHotSheet – Discounts, coupons, deals, oh my

Posted on Oct 30 2014 by
This week’s hot sheet is all about holiday discounts. We take a look at email offer types, searches for deal-seeking keywords and more!


Quick holiday marketing tips to boost your campaigns

Posted on Oct 28 2014 by
A sneak peek at the hot products and email themes expected this season and quick holiday marketing tips to capitalize on these trends.


Holiday marketing secrets from your marketing peers

Posted on Oct 14 2014 by
Discover the most used and integrated channels for holiday marketing campaigns worldwide.


#HolidayHotSheet – Preparing for the upcoming winter season

Posted on Oct 10 2014 by
Real-time holiday marketing insights and trends: how consumers are shopping, what they are searching for and how holiday campaigns can be optimized to maximize rewards for both consumers and brands.


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