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Champagne wishes and caviar dreams: Marketers plug into the lifestyles

Posted on Jan 15 2015 by
The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?


2012 Digital Summit: Inside the mind of the customer obsessed

Posted on Jul 31 2012 by
One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and behaviors.


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