About Alex Krylov
Website: http://www.emailresponsibly.com
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Posts by Alex Krylov
SMS compliance: What you don’t know CAN hurt you
Posted on Jan 02 2013 by Alex Krylov
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.
Point of sale email acquisition best practices
Posted on Sep 04 2012 by Alex Krylov
Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement.
A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective
Posted on Apr 03 2012 by Alex Krylov
By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery. While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
