All posts by Alex Krylov

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Optimizing cross-channel marketing for compliance part...

Your privacy policy is a one-stop shop for consumers. Until the industry develops a better privacy education infrastructure, your privacy policy is still the go-to place for all privacy information....

Read More Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy
Canadian Anti-Spam Law update...

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects...

Read More Canadian Anti-Spam Law update
Optimizing cross-channel marketing for privacy and com...

Alex Krylov covers how to best integrate data in the ‘age of context’ so as to addresses important questions about digital privacy....

Read More Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration
Optimizing cross-channel marketing for compliance: Ove...

Part one of this two-part series summarizes the best ways to get proper consent through various data acquisition efforts in order to maintain compliance....

Read More Optimizing cross-channel marketing for compliance: Overt acts of permission
Confirmed Opt-In a best practice for email marketers...

Many marketers are concerned about deliverability in their mailing lists. COI offers a practical way to keep lists healthy and increase customer engagement....

Read More Confirmed Opt-In a best practice for email marketers
SMS compliance: What you don’t know CAN hurt you...

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance....

Read More SMS compliance: What you don’t know CAN hurt you
Point of sale email acquisition best practices...

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased...

Read More Point of sale email acquisition best practices
A Costly Swipe: Examining ‘Point of Sale’ Acquisitions...

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me....

Read More A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective