About Alex Krylov

Website: http://www.experian.com/blogs/marketing-forward/

Profile: With 8 years of digital privacy and compliance experience Alex has been irradiated by unscrupulous marketing practices, affiliate fraud, malware, mobile and email spam, but to his credit has avoided turning into the Hulk. Instead, he earned his CIPP from the International Association of Privacy Professionals.A member of Experian's Global Compliance team, Alex supports Experian Marketing Services' digital products and is the international compliance lead for the Cross-Channel Marketing Group.Find Alex on Google+



Posts by Alex Krylov

Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy

Posted on Feb 07 2014 by

Your privacy policy is a one-stop shop for consumers. Until the industry develops a better privacy education infrastructure, your privacy policy is still the go-to place for all privacy information.

Canadian Anti-Spam Law update

Posted on Jan 08 2014 by

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects of the law.

Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration

Posted on Dec 18 2013 by

Alex Krylov covers how to best integrate data in the ‘age of context’ so as to addresses important questions about digital privacy.

Optimizing cross-channel marketing for compliance: Overt acts of permission

Posted on Sep 19 2013 by

Part one of this two-part series summarizes the best ways to get proper consent through various data acquisition efforts in order to maintain compliance.

Confirmed Opt-In a best practice for email marketers

Posted on Jul 03 2013 by

Many marketers are concerned about deliverability in their mailing lists. COI offers a practical way to keep lists healthy and increase customer engagement.

SMS compliance: What you don’t know CAN hurt you

Posted on Jan 02 2013 by

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.

Point of sale email acquisition best practices

Posted on Sep 04 2012 by

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement.

A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective

Posted on Apr 03 2012 by

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.