About Adam Sugano
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Posts by Adam Sugano
Statistical significance in a testing world
Posted on Dec 27 2012 by Adam Sugano
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.
Statistical hypothesis testing
Posted on Nov 19 2012 by Adam Sugano
Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results.
A common testing mistake: A/B testing for multiple factors
Posted on Oct 16 2012 by Adam Sugano
Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
