About Marketing Forward

The concept of ”Marketing Forward” means using data-driven, predictive insight about consumer behavior and channel preferences to increase customer loyalty and revenue.

This website embodies the Marketing Forward mantra, serving as the destination for direct marketing insight, consumer trends and marketing strategies from Experian Marketing Services.

Marketing Forward is the new blog from Experian Marketing Services that provides up-to-the-minute insight into consumer trends and behaviors, as well as helpful marketing strategies from industry experts. The site leverages data-driven insight from across Experian Marketing Services’ entire portfolio of products and services.

Marketing Forward is a trusted source for learning about the characteristics of today’s consumers and understanding how best to reach them. Whether you work in direct marketing, advertising, journalism or the media — or even if you’re just interested in learning about changes and traits within our society — you’ll enjoy the wealth of data and insight found on the Marketing Forward blog.

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