Search results for ‘ travel - 58 hit

Bracket Science Meets Marketing Segmentation

Posted on Mar 16 2011 by

For all of the marketers out there, I’d like to propose a creative alternative: let’s see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team’s home market.

Web Closing In On TV as Preferred Source of Weather News

Posted on Jan 06 2011 by

The winds are shifting when it comes the medium of choice for weather information. Weekly data from Experian Simmons DataStreamSM show a 23% drop in the percent of U.S. adults who watch The Weather Channel between January 7, 2008 and November 22, 2010. At the same time, the percent of adults visiting weather-focused websites like […]

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

How The Latest Hotmail Features Will Impact Deliverability

Posted on Aug 05 2010 by

Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders […]

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

Posted on Feb 23 2010 by

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report […]

A Primer On Email Subject Line Testing

Posted on Jan 29 2010 by

Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would […]

Gas Pump Prices and Cost Sensitivity

Posted on Jul 25 2009 by

According to a survey fielded by AAA, 37.1 million Americans will be traveling over the July 4th holiday weekend. According to AAA if this prediction proves true, it will represent a 1.9% decrease from the same week in 2008. As we’ve done in the past, I’ll update our charts on actual gas prices and corresponding […]

Gas Prices Redux

Posted on May 11 2006 by

As gas prices inched closer to the $3.00 barrier broken last September, I thought it would be a good idea to refresh some old charts and create a new chart that would shed light on how gas prices affect consumer confidence and interest in more efficient modes of transportation. In this first chart, I’ve juxtaposed […]