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Lifestyle segmentation makes the marketing message rel...

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool....

Read More Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
Reaching “Fast Track Couples” – They are Connected and...

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes....

Read More Reaching “Fast Track Couples” – They are Connected and They Spend
Tax Towns: You might do your taxes online if you live ...

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call...

Read More Tax Towns: You might do your taxes online if you live here
Multigenerational households throw marketers a curve...

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members....

Read More Multigenerational households throw marketers a curve
Auto-Motives: What “drives” American attitudes towards...

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving....

Read More Auto-Motives: What “drives” American attitudes towards cars?
Urban lifestyles gain renewed favor by wealthier adult...

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city...

Read More Urban lifestyles gain renewed favor by wealthier adults
The Oscar goes to . . . the Advertisers...

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand...

Read More The Oscar goes to . . . the Advertisers
Fans From Rival Super Bowl Cities Have Conflicting Tas...

New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a...

Read More Fans From Rival Super Bowl Cities Have Conflicting Tastes
Understanding the behaviors of the mobile phone consum...

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing...

Read More Understanding the behaviors of the mobile phone consumer