Search results for ‘ travel - 58 hit

Reaching “Fast Track Couples” – They are Connected and They Spend

Posted on Apr 23 2012 by

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.

Tax Towns: You might do your taxes online if you live here

Posted on Apr 11 2012 by

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.

Multigenerational households throw marketers a curve

Posted on Mar 28 2012 by

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.

Auto-Motives: What “drives” American attitudes towards cars?

Posted on Mar 26 2012 by

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving.

Urban lifestyles gain renewed favor by wealthier adults

Posted on Mar 14 2012 by

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.

The Oscar goes to . . . the Advertisers

Posted on Feb 24 2012 by

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering […]

Fans From Rival Super Bowl Cities Have Conflicting Tastes

Posted on Jan 27 2012 by

  New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not […]

Understanding the behaviors of the mobile phone consumer

Posted on Aug 11 2011 by

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.

Huge Growth Continues for Flash Sales

Posted on Aug 09 2011 by

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the thrill of snagging designer clothing, home décor, travel and even wine have caused visits to the category to increase 368% in July 2011 as compared to the same month two years […]

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.