Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report [...]
Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would [...]
Traffic at America’s airports always peaks during the holiday months. But given our nation’s less-than-ideal financial situation Experian Simmons wondered how traffic on America’s roads, skies and rails this year compares to the past. A review from the Experian Simmons Summer 2009 and Summer 2008 full-year National Consumer Studies shows that domestic vacation travel is [...]
According to a survey fielded by AAA, 37.1 million Americans will be traveling over the July 4th holiday weekend. According to AAA if this prediction proves true, it will represent a 1.9% decrease from the same week in 2008. As we’ve done in the past, I’ll update our charts on actual gas prices and corresponding [...]
As gas prices inched closer to the $3.00 barrier broken last September, I thought it would be a good idea to refresh some old charts and create a new chart that would shed light on how gas prices affect consumer confidence and interest in more efficient modes of transportation. In this first chart, I’ve juxtaposed [...]