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Hispanic attitudes and behaviors by socioeconomic leve...

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US...

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Trending Now – Email address acquisition using w...

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or b......

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Hot holiday trends: week of October 14th – October 21...

Experian Marketing Services releases holiday marketing trends for week of October 14th...

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Checking in on value qualifiers – we’re still cheap...

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant...

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Top 20 most “comfortable” cities...

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia,...

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Political conventions place spotlight on Tampa and Cha...

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...

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Sky-high Olympics television ratings provide lift to a...

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands a...

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Lifestyles of Team USA fans vary by sport...

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the...

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Forrester analyst imparts wisdom at 2012 Digital Summi...

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last w...

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