Search results for ‘ travel - 54 hit

Urban lifestyles gain renewed favor by wealthier adults

Posted on Mar 14 2012 by

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.

The Oscar goes to . . . the Advertisers

Posted on Feb 24 2012 by

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering […]

Fans From Rival Super Bowl Cities Have Conflicting Tastes

Posted on Jan 27 2012 by

  New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not […]

Understanding the behaviors of the mobile phone consumer

Posted on Aug 11 2011 by

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.

Huge Growth Continues for Flash Sales

Posted on Aug 09 2011 by

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the thrill of snagging designer clothing, home décor, travel and even wine have caused visits to the category to increase 368% in July 2011 as compared to the same month two years […]

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

Bracket Science Meets Marketing Segmentation

Posted on Mar 16 2011 by

For all of the marketers out there, I’d like to propose a creative alternative: let’s see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team’s home market.

Web Closing In On TV as Preferred Source of Weather News

Posted on Jan 06 2011 by

The winds are shifting when it comes the medium of choice for weather information. Weekly data from Experian Simmons DataStreamSM show a 23% drop in the percent of U.S. adults who watch The Weather Channel between January 7, 2008 and November 22, 2010. At the same time, the percent of adults visiting weather-focused websites like […]

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

How The Latest Hotmail Features Will Impact Deliverability

Posted on Aug 05 2010 by

Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders […]