Search results for ‘ travel - 60 hit

Getting ready for Valentine’s Day email promotions

Posted on Nov 12 2012 by

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

Posted on Nov 07 2012 by

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

Hispanic attitudes and behaviors by socioeconomic level

Posted on Nov 01 2012 by

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.

Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.

Hot holiday trends: week of October 14th – October 21st

Posted on Oct 25 2012 by

Experian Marketing Services releases holiday marketing trends for week of October 14th

Checking in on value qualifiers – we’re still cheap

Posted on Oct 19 2012 by

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant

Top 20 most “comfortable” cities

Posted on Sep 27 2012 by

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.

Political conventions place spotlight on Tampa and Charlotte

Posted on Aug 30 2012 by

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.

Sky-high Olympics television ratings provide lift to airline advertisers

Posted on Aug 09 2012 by

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?

Lifestyles of Team USA fans vary by sport

Posted on Aug 01 2012 by

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the fans of each sport are all about.