Search results for ‘ travel - 54 hit

Political conventions place spotlight on Tampa and Charlotte

Posted on Aug 30 2012 by

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.

Sky-high Olympics television ratings provide lift to airline advertisers

Posted on Aug 09 2012 by

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?

Lifestyles of Team USA fans vary by sport

Posted on Aug 01 2012 by

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the fans of each sport are all about.

Forrester analyst imparts wisdom at 2012 Digital Summit

Posted on Jul 30 2012 by

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.

Let the marketing games begin

Posted on Jul 24 2012 by

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…

Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report

Posted on Jun 21 2012 by

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool.

Reaching “Fast Track Couples” – They are Connected and They Spend

Posted on Apr 23 2012 by

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.

Tax Towns: You might do your taxes online if you live here

Posted on Apr 11 2012 by

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.

Multigenerational households throw marketers a curve

Posted on Mar 28 2012 by

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.

Auto-Motives: What “drives” American attitudes towards cars?

Posted on Mar 26 2012 by

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving.