Search results for ‘ travel ’ - 46 hit
Let the marketing games begin
Posted on Jul 24 2012 by Bill Schneider
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…
Marketing travel alert: how building a roadmap can guide you on the path to success
Posted on Jun 26 2012 by Ann Jarema
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?
Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
Posted on Jun 21 2012 by Pamela Robertson
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool.
Young couples are a strong target for everything from travel to electronics
Posted on May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.
Reaching “Fast Track Couples” – They are Connected and They Spend
Posted on Apr 23 2012 by Pamela Robertson
A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.
Tax Towns: You might do your taxes online if you live here
Posted on Apr 11 2012 by John Fetto
Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.
Multigenerational households throw marketers a curve
Posted on Mar 28 2012 by Bill Schneider
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
Auto-Motives: What “drives” American attitudes towards cars?
Posted on Mar 26 2012 by John Fetto
Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving.
Urban lifestyles gain renewed favor by wealthier adults
Posted on Mar 14 2012 by Bill Schneider
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.
The Oscar goes to . . . the Advertisers
Posted on Feb 24 2012 by Bill Schneider
The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
