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Top 10 testing strategies for single and cross-channel...

Top ten tests to try and how to enhance tactics for cross-channel optimization....

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Untangling the social web: Targeting social media pers...

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience...

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Holiday hot sheet – Biggest winners of the 2013 holida...

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014....

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Holiday hot sheet – Master the art of personalization...

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season....

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Holiday hot sheet – Whose deal is it anyway?...

So far, online searches for coupons, discounts and deals are lower than 2012, but they are expected to rise as we near the peak holiday shopping...

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Top holiday email predictions for 2013...

Liz Gould reveals the top ten email predictions for this holiday...

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Financial services acquisition strategies for affluent...

Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they...

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Building a cross-channel roadmap – Part 1: The why...

Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing....

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Building brand loyalty – let your customers show you t...

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand...

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