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Top 10 trends in email, mobile and social marketing from 2012

Posted on Feb 04 2013 by

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.

More than a sibling rivalry: How Baltimore compares to San Francisco

Posted on Jan 31 2013 by

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

Posted on Nov 28 2012 by

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer […]

Getting ready for Valentine’s Day email promotions

Posted on Nov 12 2012 by

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

Posted on Nov 07 2012 by

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

Hispanic attitudes and behaviors by socioeconomic level

Posted on Nov 01 2012 by

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.

Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.

Hot holiday trends: week of October 14th – October 21st

Posted on Oct 25 2012 by

Experian Marketing Services releases holiday marketing trends for week of October 14th

Checking in on value qualifiers – we’re still cheap

Posted on Oct 19 2012 by

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant

Top 20 most “comfortable” cities

Posted on Sep 27 2012 by

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.