Search results for ‘ travel - 57 hit

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by

Top ten tests to try and how to enhance tactics for cross-channel optimization.

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.

Holiday hot sheet – Whose deal is it anyway?

Posted on Oct 31 2013 by

So far, online searches for coupons, discounts and deals are lower than 2012, but they are expected to rise as we near the peak holiday shopping season.

Top holiday email predictions for 2013

Posted on Oct 21 2013 by

Liz Gould reveals the top ten email predictions for this holiday season.

Financial services acquisition strategies for affluent consumers

Posted on Oct 03 2013 by

Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they demand.

Building a cross-channel roadmap – Part 1: The why

Posted on Aug 22 2013 by

Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing.

Building brand loyalty – let your customers show you the way

Posted on May 21 2013 by

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand experience.