Search results for ‘ travel ’ - 46 hit
Hispanic attitudes and behaviors by socioeconomic level
Posted on Nov 01 2012 by Felipe Korzenny
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.
Trending Now – Email address acquisition using website pop-ups
Posted on Oct 31 2012 by Liz Gould
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.
Hot holiday trends: week of October 14th – October 21st
Posted on Oct 25 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 14th
Checking in on value qualifiers – we’re still cheap
Posted on Oct 19 2012 by Bill Tancer
Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant
Top 20 most “comfortable” cities
Posted on Sep 27 2012 by Jennifer Marshall
Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.
Political conventions place spotlight on Tampa and Charlotte
Posted on Aug 30 2012 by Bill Schneider
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.
Sky-high Olympics television ratings provide lift to airline advertisers
Posted on Aug 09 2012 by Bill Schneider
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?
Family Travelers Seek out Deals and Packages
Posted on Aug 06 2012 by Hitwise
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of taking a vacation.
Lifestyles of Team USA fans vary by sport
Posted on Aug 01 2012 by Hitwise Research
The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the fans of each sport are all about.
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